"A catchphrase you find yourself using in conversation. A pop song you can't get out of your head. A logo you recognize instantly. Why do some cultural ideas catch fire while others flicker out? Welcome to the study of memes! ..."--P.  of cover.
Includes bibliographical references and index.
What is a meme? Learning about memes ; The science of memetics
Pass it on: how memes spread. Word-of-mouth memes ; Memes and the Internet ; Marketing memes
Memes in action. Popular culture ; Technological memes ; Philosophy: the memes we live by ; Sex as a meme ; Religion ; Politics
Complex memes. The mischievous, malicious memes ; The marching retromemes ; The layered memeplex ; The doomsday millennial memes ; The passive dormant memes ; The deadly toxic memes
Defenses against memes. Memes as infection ; Meme allergies ; Immuno-memes: the meme blockers
The theories behind memes. Classic theories ; New meme theories ; Alternative theories.
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