2 of 2 available systemwide,
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Location and Availability
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Cholla Library
— 1 of 1 available
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Call Number |
Status |
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302 G955c
- Floor 5
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On Shelf
- (Checked in: Dec 3 2012 )
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Mesquite Library
— 1 of 1 available
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Call Number |
Status |
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302 G955c
- Floor 2
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On Shelf
- (Checked in: Apr 27 2013 )
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Summary:
"A catchphrase you find yourself using in conversation. A pop song you can't get out of your head. A logo you recognize instantly. Why do some cultural ideas catch fire while others flicker out? Welcome to the study of memes! ..."--P. [4] of cover.
Notes:
Includes bibliographical references and index.
Contents:
- What is a meme? Learning about memes ; The science of memetics
- Pass it on: how memes spread. Word-of-mouth memes ; Memes and the Internet ; Marketing memes
- Memes in action. Popular culture ; Technological memes ; Philosophy: the memes we live by ; Sex as a meme ; Religion ; Politics
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- Complex memes. The mischievous, malicious memes ; The marching retromemes ; The layered memeplex ; The doomsday millennial memes ; The passive dormant memes ; The deadly toxic memes
- Defenses against memes. Memes as infection ; Meme allergies ; Immuno-memes: the meme blockers
- The theories behind memes. Classic theories ; New meme theories ; Alternative theories.
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