"In this practical guide, fundraising consultant Mal Warwick introduces an entirely new and revolutionary approach to fundraising strategy and planning. He shows nonprofit organizations how to set fundraising goals based on mission and how to select, implement, and stay with the right strategies to meet those goals. His five fundamental fundraising strategies are Growth, Involvement, Visibility, Efficiency, and Stability (GIVES), all of which link directly to specific and appropriate fundraising goals. The decision as to which strategy to use springs from the organization's mission, and all fundraising activities are focused on fulfilling that mission."--BOOK JACKET.
Introduction: How the Way You Raise Money Can Help You Achieve Your Mission
Pt. 1. Understanding the Five Strategies for Fundraising Success
1. Getting Acquainted with the Five Strategies
2. Going for Growth
3. Enhancing Involvement
4. Increasing Visibility
5. Fine-Tuning for Efficiency
6. Ensuring Stability
Pt. 2. Choosing Your Fundraising Strategy
7. Sorting Through the Contradictions and Subtleties of the Five Strategies
8. Adapting the Strategies to Work in the Real World
9. Avoiding Common Pitfalls in Developing a Sound and Productive Strategy
Pt. 3. Developing a Practical Plan to Pursue Your Strategy
10. Getting a Fix on Your Organization's Vision and Goals
11. Translating Vision and Goals into Fundraising Goals
12. Turning Fundraising Goals into Achievable Objectives
13. Understanding the Ten Most Common Fundraising Tactics
14. Choosing the Right Tactics for Your Fundraising Strategy
Pt. 4. Evaluating Your Success and Moving On
15. The Ten Benchmarks of Successful Fundraising
16. Using Return on Investments to Focus on Results
17. Building Relationships: The Key to the Future. Resource A. Thinking Strategically About Fundraising Costs
Resource B. How Much Does Ethics Cost?
Resource C. How to Learn More About Strategic Approaches to Fundraising.
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