"In this practical guide, fundraising consultant Mal Warwick introduces an entirely new and revolutionary approach to fundraising strategy and planning. He shows nonprofit organizations how to set fundraising goals based on mission and how to select, implement, and stay with the right strategies to meet those goals. His five fundamental fundraising strategies are Growth, Involvement, Visibility, Efficiency, and Stability (GIVES), all of which link directly to specific and appropriate fundraising goals. The decision as to which strategy to use springs from the organization's mission, and all fundraising activities are focused on fulfilling that mission."--BOOK JACKET.

Includes index.

Introduction: How the Way You Raise Money Can Help You Achieve Your Mission Pt. 1. Understanding the Five Strategies for Fundraising Success 1. Getting Acquainted with the Five Strategies 2. Going for Growth 3. Enhancing Involvement 4. Increasing Visibility 5. Fine-Tuning for Efficiency 6. Ensuring Stability Pt. 2. Choosing Your Fundraising Strategy 7. Sorting Through the Contradictions and Subtleties of the Five Strategies 8. Adapting the Strategies to Work in the Real World 9. Avoiding Common Pitfalls in Developing a Sound and Productive Strategy

Pt. 3. Developing a Practical Plan to Pursue Your Strategy 10. Getting a Fix on Your Organization's Vision and Goals 11. Translating Vision and Goals into Fundraising Goals 12. Turning Fundraising Goals into Achievable Objectives 13. Understanding the Ten Most Common Fundraising Tactics 14. Choosing the Right Tactics for Your Fundraising Strategy Pt. 4. Evaluating Your Success and Moving On 15. The Ten Benchmarks of Successful Fundraising 16. Using Return on Investments to Focus on Results 17. Building Relationships: The Key to the Future. Resource A. Thinking Strategically About Fundraising Costs Resource B. How Much Does Ethics Cost? Resource C. How to Learn More About Strategic Approaches to Fundraising.