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Brings together, for the first time, the best of Gladwell's writing from The New Yorker in the past decade, including: the bittersweet tale of the inventor of the birth control pill; the dazzling inventions of the pasta sauce pioneer Howard Moscowitz; spotlighting Ron Popeil, the king of the American kitchen; and the secrets of Cesar Millan, the "dog whisperer." Gladwell also explores intelligence tests, ethnic profiling and "hindsight bias," and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate.
Description based on print version record.
Essays previously published in the New Yorker.
Pt. 1: Obsessives, pioneers, and other varieties of minor genius
The pitchman : Ron Popeil and the conquest of the American kitchen
The ketchup conundrum : mustard now comes in dozens of different varieties
why has ketchup stayed the same?
Blowing up : how Nassim Taleb turned the inevitability of disaster into an investment strategy.
True colors : hair dye and the hidden history of postwar America
John Rock's error : what the inventor of the birth control pill didn't know about women's health
What the dog saw : Cesar Millan and the movements of mastery
Pt. 2: Theories, predictions and diagnoses. Open secrets : Enron, intelligence and the perils of too much information
Million dollar Murray : why problems like homelessness may be easier to solve than to manage
The picture problem : mammography, air power, and the limits of looking
Something borrowed : should a charge of plagiarism ruin your life?
Connecting the dots : the paradoxes of intelligence reform
The art of failure : why some people choke and others panic
Blowup : who can be blamed for a disaster like the Challenger explosion? No one, and we'd better get used to it
Pt. 3: Personality, character and intelligence. Late bloomers : why do we equate genius with precocity?
Most likely to succeed : how do we hire when we can't tell who's right for the job?
Dangerous minds : criminal profiling made easy
The talent myth : are smart people overrated?
The New-Boy Network : what do job interviews really tell us?
Troublemakers : what pit bulls can teach us about crime.
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