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​Business Roadmap ProgramImage of a pin on a map

The Business Roadmap Program is a series of 8 start-up workshops detailing the essentials for your business. The program is open to anyone interested in learning about small business. Although attending classes in order is encouraged, you may attend any individual class on any particular date without having attended prior classes. The program is offered on Tuesdays and Thursdays, and offered in Spanish. Upon completion of all eight classes, participants will receive a certificate of completion and may be eligible for additional opportunities to assist with your business success.

Registration is open for Fall 2019 Business Roadmap Series at Burton Barr Central Library and at Palo Verde Library. Workshops begin Tuesday, September 3.

Infórmase sobre la serie de Mapa Para Su Negocio de otoño 2019.

 


​Course descriptions

1. How to Start a Business in Arizona

This workshop will lay down the foundational knowledge that a new business owner would need to know and consider when launching a business. The roadmap style of this session will provide the attendee with the foresight on creating their business plan according to the initial framework needed to start a new business venture.

Tuesday, September 3
5:30 to 7:30 p.m. at Palo Verde Library
Register

6 to 8 p.m. at Burton Barr Central Library
Register

​2. The Legal Ins and Outs of Startups

As new business owners narrow down the focus of their “big idea”, much of what assists this idea stage process is to understand the variety of legal entities available for small businesses to operate under. This workshop will provide the breakdown of permitting, licensing, insurance and other necessary considerations for a successful enterprise.

Thursday, September 5
5:30 to 7:30 p.m. at Palo Verde Library
Register

6 to 8 p.m. at Burton Barr Central Library
Register

3. Understanding Your Target Market and Value Proposition

The ReferenceUSA database is one of the most valuable and resourceful tools offered by public libraries, and is accessible at no cost to Phoenix Public Library cardholders. This session shows how ReferenceUSA can be utilized to broaden the awareness of a business’s customer base by creating strategic marketing plans and understanding/defining the competition. An additional workshop will be provided on branding and how to use your brand to grow the value of your business. 

Tuesday, September 10
5:30 to 7:30 p.m. at Palo Verde Library
Register

6 to 8 p.m. at Burton Barr Central Library
Register

4. Evaluating and Estimating Your Costs and Pricing, Part 1

An introduction to examining how and why financial literacy is so important to starting and maintaining a successful business. The workshop will review basic accounting methods, examine financial statements and illustrate the value of understanding the business’s bottom line.

Thursday, September 12
5:30 to 7:30 p.m. at Palo Verde Library
Register

6 to 8 p.m. at Burton Barr Central Library
Register

 

5. Evaluating and Estimating Your Costs and Pricing, Part 2

A continuation of the previous session, this workshop will build upon what was learned by teaching the skills needed to create a 12 month cash flow, show how to avoid financial mistakes, and identify methods to grow your business.

Tuesday, September 17
5:30 to 7:30 p.m. at Palo Verde Library
Register

6 to 8 p.m. at Burton Barr Central Library
Register

​6. Building Your Sales Projections and Setting Milestones

Participants will use all the skills learned in the previous sessions to build the foundation for smart business forecasting. This session will develop the visionary component of entrepreneurship and business growth.

Thursday, September 19
5:30 to 7:30 p.m. at Palo Verde Library
Register

6 to 8 p.m. at Burton Barr Central Library
Register

​7. Access to Capital

One of the most imperative components in every entrepreneur's mind is quick access to a cash flow pipeline in order to launch their new venture. This session will define the various methods of raising the initial investment needed to pilot a new business. Various options will be reviewed including: bank loans, venture capital, angel investing and crowdfunding.

Tuesday, September 24
5:30 to 7:30 p.m. at Palo Verde Library
Register

6 to 8 p.m. at Burton Barr Central Library
Register

​8. Launching Lean

Rather than a rapid startup, this session will nail down the most accurate methods to begin a lean new venture by cutting out the extra luxuries. The workshop will also provide the means to begin applying an individual growth strategy that works for their business model.  

Thursday, September 26
5:30 to 7:30 p.m. at Palo Verde Library
Register

6 to 8 p.m. at Burton Barr Central Library
Register

Questions?
Please contact us by email: hive@phoenix.gov


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